The aim of Modest Trends is to meet the diversifying needs of British Muslims featuring fashion and accessories sourced ethically, sustainability and empowering other women.

Modest Trends is the Winner of New Business Of the Year 2019 for Welsh SME Business Awards, Nominated for The Islam Channel Business Awards 2020. The founder has been featured in the "Living the Life" magazine on The Islam Channel, in a number of BBC news articles and Wales Online.