Our Story

Born out of the need to shop for Abayas, hijabs and maxi dresses to meet our cultural and spiritual needs, Modest Trends London began as a small pop up shop in Cardiff. Offering high quality Abayas, exclusive scarf prints and practical maxi dresses is at the core of what we do.

Due to the pandemic, we moved online and since then, have been featured in pop up stores at Oxford Street and Cambridge.



Decisions, decision, decisions! With so many to choose from, we've kept things simple! Designed and manufactured exclusively in the United Arab Emirates. Whether it's Friday prayers, Ramadan or Eid, an evening out with the hubby, or a coffee with the girls; our Abayas have got you covered.

HIJABS - Buy one Give One

Every time you buy a scarf from our hijab collection, we donate one to our charity partners.

Our buy-one-give-one hijab model means that every time you spend with us, you are making a difference in the life of another woman or child.


Timeless pieces crafted from environmentally-friendly fabrics sourced from responsible manufacturers. Designed to look and function wherever you are. Off to the office, shopping with the girls or picking up the kids, remember the world is your catwalk so get out there and slay!



Modest Trends Adeeva Open Coat Abaya and Hijab
Sold out

Adeeva Open Coat Abaya

£49.99 £64.99
Modest Trends Ameera Open Coat Abaya
On sale

Ameera Open Coat Abaya

£44.99 £54.99
Modest Trends Dinah Grey Butterfly Abaya
On sale
Modest Trends Falak Open Coat Abaya
On sale

Falak Open Coat Abaya

£49.99 £64.99
Forest Green Layered Abaya
On sale
Jannat Closed Abaya -Nightsky Navy
On sale
Mocha Dreams Closed Abaya
On sale